Apprenticeship Goals: Visual identity rebrand, aid during photoshoots and photo retouching, and create photo books.
Audience: Local moms, families, and couples looking for a small, independently-owned photographer
Photography, Brand Identity, Layout Design, Scene Curation, Photo Retouching, Typography, and Marketing
Assistant Director in Photography & Rebranding
Always Be a Light
Always Be A Light Photography is a small independent business owned and operated by Vicki Reynolds. The brand reflects the owner’s personality and femininity by feeling calm, clean, and vibrant. The brand also has heavy beach influences displayed through the color palette and pattern derived from the logo.
The logo holds a double meaning to encompass the entirety of the brand’s name. The individual pieces are a rainbow, which comes from the original visual identity prior to rebranding, and a sun, which references the light part of the name. When the circle is completed, the logo becomes the front view of a camera lens.
Photo Books
In addition to photographing clients and retouching photos, I also created a template that helps me make consistent photo keepsake books . Even with the template, I still adjust the layouts to better complement the compositions and posing. I then have them printed and set directly to the clients, which resulted in faster return times and higher sales rates.
