Project Goal: Create a unique festival and paired advertising pieces to excite viewers into going.
Audience: Adults over 21 looking to expand their whiskey palate in a new, engaging way.
Art Direction, Sequential Design, Photography, and Photo Retouching
Dream Festival
Whiskeytown Ranch
The festival is a complete custom whiskey-tasting experience for those wanting to get a hands-on look into the Western ranching lifestyle. The motto for the festival is “A Taste of Country, One Sip at a Time”, embodying the focus of trying the best whiskey while also diving into the “cowboy” lifestyle at local shops, go horseback riding, and listen to live country music by the fire.
The vibe of Whiskeytown Ranch is western, masculine, vintage, rustic, and bold. The branding reflects the hands-on lifestyle that ranchers experience through a variety of wood and leather textures, a muted color palette, and unique typography. As a result, the branding helps promote this new, unmistakable whiskey-tasting experience.
Tickets
Poster
Informational Booklet
The booklet serves not only as a guide to the overnight festival, but also as a guide to the world of whiskey. Information on aging, tasting, and flavors accompany the festival’s agenda and guiding map. Texture overlays of canvas, leather, and old paper were added to enhance the rustic vibe of the brand onto each page.
Instagram Feed
The social media campaign added another layer of communication with the audience through both flat graphics and photography.
Social Media Logo
