Whiskeytown Ranch
Whiskeytown Ranch is a festival with the complete custom whiskey-tasting experience for those wanting to get a hands-on look into the Western ranching lifestyle. The motto for the festival is “A Taste of Country, One Sip at a Time”. The primary audience is adults over 21 looking to expand their whiskey palate in a new, engaging way. The main focus of the festival is on trying the new and best-selling items from an extensive list of distilleries, both local and otherwise. Additionally, guests can also dive into the “cowboy” lifestyle at local shops, go horseback riding, and listen to live country music by the fire.
Dream Festival
The vibe of Whiskeytown Ranch is western, masculine, vintage, rustic, and bold. The branding should reflect the hands-on lifestyle that ranchers experience on their day-to-day life through a variety of wood and leather textures, a muted color palette, and unique typography. The branding draws from the cowboy style to influence design and pattern choices in order to provide the audience with an unmistakable whiskey-tasting experience that sets the festival apart from anything done before.
Tickets
Poster
Informational Booklet
The booklet serves not only as a guide to the overnight festival, but also as a guide to the world of whiskey. Information on aging, tasting, and flavors accompany the festival’s agenda and guiding map. Texture overlays of canvas, leather, and old paper were added to enhance the rustic vibe of the brand onto each page.
Instagram Feed
The social media campaign added another layer of communication with the audience through both flat graphics and photography.
Social Media Logo
All ideation, creative direction, prototyping, and photography were self directed