Always be a light
Always Be A Light Photography is a small independent business owned and operated by Vicki Reynolds. The brand reflects her personality and femininity by feeling calm, clean, and vibrant. The brand also has heavy beach influences displayed through the color palette and pattern derived from the logo.
Visual Identity Rebranding
The logo holds a double meaning to encompass the entirety of the brand’s name. The individual pieces are a rainbow, which comes from the original visual identity prior to rebranding, and a sun, which references the light part of the name. When the circle is completed, the logo becomes the front view of a camera lens.
Patterns
All ideation, creative direction, prototyping, and photography were self directed