serenity Willows
Serenity Willows is a mental wellness retreat for adult individuals looking for relaxation or struggling with mental health. The brand’s goal is for users to engage in an internal journey of growth and healing by focusing on time with oneself and nature. The vibe is cozy, organic, nature-inspired, warm, and handmade. As a result, the business feels personal, intimate, and caring like a supportive loved one rather than cold and detached like many of mental health businesses.
Typography Branding & Identity
Calming blues
The blue color scheme reflects the calming vibe of the brand. Nature has blues in the sky and sea. While the retreat has many outdoor spaces emphasizing time outdoors, the indoor areas also reflect the cozy times during rain when you cuddle up with a book and a blanket. As a result, the blue color scheme represents a relaxing connection with the world around us, no matter the day or weather.
cozy oranges
The orange color scheme reflects the cozy vibe of the brand.The brand’s desire is to feel intimate and personal like a close loved one. The retreat uses warm mood lighting to feel soft and calming. This draws on memories of cozy fires and candlelight. As a result, the orange color scheme represents how a cozy environment can improve the mind and body to extend the warmth inwards.
All ideation, creative direction, prototyping, and photography were self directed