Salute Publication Design Merit Award | 2024
My sustainable magazine is a fun, informative way to teach readers about the benefits of walkable cities and increased public transportation. In the US, the opportunities to live in a city like this are extremely low, despite the proven benefits to personal health and the environmental impact. My audience is young adults (Gen Z and Millennials) who are already interested in increasing economic sustainability and who will be greatly shaping the future with how and where they live.
Sustainable Quarterly Magazine
One step at a time
I plan to use vibrant colors and a rounded, geometric sans serif to feel modern yet fun when speaking about the topic. A primary focus of the project was different tactility and materiality as an experience for the user. As a result, I hope to emit feelings of positivity toward change rather than the immense dread many feel when thinking about the future of the environment. I want to frame my magazine as something realistic, obtainable, and ideal to live in in order to increase awareness and support from the audience.
The Bag
Tactility & User Experience
The Cover
The goal of the packaging is to serve not only as a trendy, tactile carrying experience, but also as a reusable piece of art that could be integrated into one’s life. The crocheted bag serves as a hands-free, convenient method of transporting the magazine to coincide with a walk-friendly lifestyle. However, it can later be used as a purse or fruit bag, de-influencing the trend of single-use plastic packaging.
The pattern was specifically chosen for the 3-D flowers and raised joining of the granny squares. In tandem, the cover paper’s embossment was chosen to pair well with the packaging’s pattern. It was also spray painted to better match the color scheme. Once again, tactility was a high priority, enhanced by the title and subtitles cut out of cold-pressed paper to add dimension.
The spine is hand-stitched and reinforced with self-dyed shoelaces, which are also used as a bookmark.
The paper is a combination of satin photo and cold-press, which are given depth from small pieces of cardboard.
Spreads
All ideation, creative direction, prototyping, and photography were self directed