Project Goal: Rebrand is to remind the Huntingdon community of the JC Blair legacy while increasing foot traffic and funding to the park.
Audience: The park needs volunteers and could benefit to capture the attention of the local students from Juniata.
Art Direction, Branding, Typography, Merchandise Design, Prototyping, Photography, and Photo Retouching
Collaboration with Jess Gordimer and John Nigohosian
Local Company Rebrand
Blair Park
This rebrand will feature a calm, friendly, modern vibe that is heavily inspired by the nature that encompasses the park while maintaining the legacy of JC Blair. eflecting the themes of the brand, the tone should be friendly, relaxed, and cheerful. Due to the new audience’s age and demographics, a slightly informal tone works better to connect.
Trends should be focused on in order to draw attention to the brand and gain young volunteers. Communicating with the previous, older audience, should reflect a traditional tone. By connecting the modern world with the historical influence of the Blair family in a fun, friendly way, the rebrand emphasizes the park’s unique features.
Merchandise
A large part of the rebrand was to not only attract a younger audience, but also entice them to help volunteer and fundraise for park upkeep. The trendy t-shirts and tote bags using the custom illustration will be used as a gift incentive for donations. The illustration highlights the key feature of the park
Business Card
Envelope
Brochure
One of the most important redesigns was the park’s brochure. The goal was to not only inform about the Blair legacy and the park, but also to cheerfully entice readers to volunteer and get connected.
Instagram Feed
While the brand previously had a Facebook, the creation of an Instagram was essential to reaching a new audience.
Social Media Logo
Signage
