Project Goal: Create a couture fashion magazine and paired teaser trailer surrounding a prior movie.
Audience: Clue fans (movie & game), couture fashionistas.
Art Direction, Photography, Costume Design, Publication Design, Scene Curation, Photo Retouching, Typography, Videography
Movie-Inspired Fashion Mag
Whodunit Magazine
Whodunit Magazine draws from both the 1980s Clue movie and the board game to create an interactive, vintage magazine that plays on the chaotic murder tones. The magazine has hidden hints for those who love to “sleuth”.
For each shoot, I created an elaborate set for each character using props, fabrics, and lighting to create theatrical “character” shots with high contrast and a vintage-editing to dramatize the photos. This emphasized the gravity of the situation: being in a room with a murderer, not knowing who could be next.
Physical Moodboard
Tactility & User Experience
The Reveal
When designing the magazine, I pushed a slightly scattered organization to emphasize the disorganization of the event. The 3 spreads follow chronologically, taking viewers through the event as if they were there too. Each spread has hidden clues in the photos and informational text that, if the viewer inspects closely enough, will lead them to a conclusion before the ending.
The last spread consists of a collage with 3 opening flaps, each with a different ending and murderer. This follows both the movie - which has 3 different endings - as well as the nature of the never-ending, versatile game. I wanted users to really question each person’s motives by pushing different ideas for each character’s motive.
Spreads
Teaser Trailer
DESIGN PROCESS
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DESIGN PROCESS ~
Research & Sketches
Creating Couture
Fashion Moodboard
This project began with thorough research of the Clue movie set in the 1950s. The movie is comical and plays on the humor of so many rapid deaths. I also researched each character’s different portrayals over the years, narrowing each down to a dramatic archetype. I paired my model to the character they best personified rather than forcing them into an awkward role. I also chose their fitting weapons.
Once deciding my characters, I completed a mass amount of storytelling for each background and scenario, relationships, and motives. I curated outfits from visual research and personal creation to push the personality of each character through their clothing. Mrs. Peacock was overly lavish, Miss Scarlet was skintight lacy, Mrs. White was subtly expensive, and Professor Plum was overwhelmed.
Behind the Scenes