Shape Things Up excites users through bright colors, block building, and flat graphic illustrations to enjoy simultaneous learning and socialization.

The rounded, geometric forms of New Order work well for the logo due to the shape-basis of the game. Each word of the game's name was stacked on top of one another to reference building primarily with rectangular and square blocks. However, the connecting ascenders and descenders show how the individual pieces contribute to the final form being viewed as a whole.